Nils van der Poel is new ambassador and business developer at SkiStar
To take the next step from the lift company SkiStar to the mountain tourism company all year round, the multiple Olympic gold medalist and sports personality Nils van der Poel is hired as an ambassador and member of SkiStar’s mountain national team. In addition, Nils will contribute to the business and concept development of, among other things, SkiStar’s summer investment Sports & Adventures and the clothing brand EQPE.
Since the summer of 2021, SkiStar has been investing heavily in year-round operations. In addition to the core product alpine skiing in winter, the concept Sports & Adventures is offered in summer with an active holiday for the whole family with everything from lift-borne hiking, trail and downhill cycling to climbing parks and camps for children and young people. This summer’s big news is, among other things, SkiStar Olympic Youth Camp where SkiStar Sälen is first out – Sweden’s first camp in sustainable sports in collaboration with the Swedish Olympic Committee, SOK. SkiStar Olympic Youth Camp offers inspiring training with friends aged 11-14 and Olympians, where Nils van der Poel becomes the first leader. The focus is on sustainable sports, mental health and the joy of movement together, no matter what sport you usually practice.
– As a skater, I spent large parts of the pre-season at one of SkiStar’s facilities to be able to conduct high-quality training. It was a perfect training environment for me during the spring, winter and summer. It was also a perfect place to gild the rest days. That’s why it feels so cool to be involved and develop that environment further. It is close to my heart, says Nils van der Poel.
In addition to the ambassador assignment, Nils will also work with business and concept development around SkiStar Sports & Adventures and the clothing brand EQPE, participate in the development of various camps and events and lecture in different contexts for SkiStar’s different target groups.
– We are very happy that Nils has chosen to collaborate with and with us at SkiStar. He is a great sports personality who has strong values linked to sports and health and it will be instructive for us to get to know Nils’ skills and valuable ideas. Together, we can further develop our role as the leading holiday organizer for Scandinavia and continue to create memorable mountain experiences for our guests, says Stefan Sjöstrand, CEO of SkiStar AB.